DSST Public Schools
Student Recruitment Campaign
Incredible Partnership
"Dustin and HIVE have been incredible partners for our organization over the past two years! They have helped us uncover a digital strategy that fits our specific use-case and expanded the ways in which we think about and use HubSpot. They're adaptable, supportive, and fun to work with!"
Livia A.
Marketing Operations Manager
The Challenge
We were tasked with increasing student enrollment at the 16 schools that comprise the DSST Public Schools network. This included collecting, understanding, and utilizing data, nurturing prospective students and parents, and increasing attendance at open houses and tours across all of their schools.
The Solution
Since this was the first time DSST had embarked on a full scale marketing campaign for student recruitment, there was plenty of research and numerous educated guesses during the initial few months. From there we began tracking, understanding, and optimizing based on the data that was gathered.
The Tactics
Tactics used to reach their goals and KPIs included pay-per-click advertising on Google and Bing (both search and display), social media advertising on Facebook, Instagram, and SnapChat, landing pages, lead nurturing workflows, persona development, lead scoring, CRM setup and development, custom forms, email marketing, copywriting, social media marketing, and support for traditional tactics and outreach.
The Results
Through our Student Enrollment Campaign, we were able to enroll 110% of their goal across all schools, created 950 new contacts, and for the first time in their history, they were able to gain insight into tactics and content that had the best impact on converting visitors into leads and leads into enrolled students.
