WordPress Website Design & Development Case Study
Akkadian Labs
Engaging Animation
One of the main priorities of the Akkadian Labs website was to create an engaging experience. That resulted in the addition of heavy movement and animation throughout the website. It is used to keep the user engaged while drawing attention to the most important pieces of each page.
Custom Mega Menu
In order to engage users, even when they're looking at the navigation menu, we created a completely custom mega navigation with custom icons, page descriptions, and even section videos.
Custom Icon Set
We created a completely custom icon set that is used throughout the website to help explain complex benefits and features. Through CSS, we also create a custom pulsating effect and gradient color change to draw attention to those features and benefits while keeping the user interested in the content.
Growth Driven Design
Through a robust Growth Driven Design (GDD) process, we are continuing to improve the user experience, design, layout, and content on the Akkadian Labs website while focusing on conversion rate optimization. This is accomplished through A/B testing, heatmap and analytics review, and in-depth hypotheses.
